The Illustrated Voice

I found the reading from "The Illustrated Voice" to be quite relevant in my life.  I love poster-making, and if I had it my way, I'd do it for a career.  There is an almost unattainable goal in poster-making, and Craig Frazier describes it really well in the reading.  It's to present a reasonable amount of information by using the simplest means possible.  If a poster is too complex, people will get confused and won't be able to extract the information as well.  If it's too simple, it might not stand out to people in an image-saturated society.  This is a limbo that the designer and illustrator constantly have to deal with, but as Frazier points out, nothing is more satisfying than hanging up a poster and walking across the street to find that your design is just as powerful from far away as it is up close.